And when you need to know what challenges may come from other suppliers, our Competitive Intelligence effort provides the anonymity coupled with pro-active probing that you need to uncover sensitive, but necessary information such as potential price changes, competitor capital reserves and sources, true customer affinity (to your self and your competitor) and the reasons for and affects of more aggressive marketing tactics by your competitors. Pre-occupation with day-to-day operational demands can take away from needed intelligence activities. Without a keen eye on the competition, many companies expose themselves needlessly to unexpected changes caused by their competitors. To prevent/counteract this W-BDS offers competitor monitoring and analysis that can relieve concerns over long term relationship issues, such as:

• Price/elasticity studies to determine true market pricing limits visà-vis all products
• Developing technology, market dominance studies to assess true strengths and threats
• Pre-commercialization assessments to determine product development options and roadmaps