Whitacre Associates Inc.

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You Can't Do The Job Without The Right Tools: Business Process Improvement & Sales Force Productivity Are Just Two Key Tools To Business Development Growth

The key lies in the basics that any winning team or organization uses:  W-BDS takes a trusted position beside you to help your current sales team  by evaluating their approach to winning new business.

If necssary, W-BDS trains.  If required, W-BDS puts in place monitoring and sales acceleration tools. Motivation of your organization is they key. But the result is always a means to access more new sales opportunities, so that your organization can increase its profits by having the best margin deals from which to choose. 

It starts with a look at where you've won and where you've lost in the past and determining why. Then, to understanding where to hunt, so valuable time is not wasted.  It moves on to tracking the current opportunities.

W-BDS carefully tracks forecasting and creates smooth interactions between sales and product development and manufacturing/supply functions.  If needed, the most efficient customer relationship management (CRM) tools are put in place to support the process.  In short, W-BDS creates the tools required to guide your business, to help you understand where you are at any given moment with respect to your weekly, monthly and yearly plan so that there are no surprises.  The outcome is that you always know the actions needed to succeed, which is the best management tool to have.

Skills applied often include:

• Account-level review and planning including requalification and pipeline analysis
• Competitive assessment and account loyalty/satisfaction with a "need-to-win" reporting ability
• Sales contact-prospect alignment assessment and training
• Hierarchy relationship development (pairing your right level executive to customer executive)
• Refocusing "Customer Service" to operate as an extension of your senior management team, experienced to make decisions "on the spot"

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